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MANAGERIAL ECONOMICS: APPLICATIONS OF MICROECONOMICS TO MANAGEMENT

Section and Number: 
ECN 310
1

Application of microeconomic principles to management decision-making. The concepts of production transformation and cost of output; sales or revenue side of production; demand for product under different market structures and the implications for selling price. Overall application of the above to management decision-making: breakeven analysis, maximization of net income, markup pricing, target return pricing, advertising, estimation of market demand curves, and other case studies.

Prerequisite Details: